A PURL begins with a unique URL printed on a marketing piece. The name of the individual you are trying to reach is generally included within the URL itself. When the user inputs their personalized URL into a web browser, they are taken directly to their own micro-website or landing page. Once they are on their site, you can capture information about their personal preferences. A PURL can also instigate some action on your customers’ part, such as an inquiry, transaction, registration, or request. Use a PURL to gather valuable information about your customers that can help you more effectively understand their needs.

Download our PURL case study or contact us today to learn more about how you can take advantage of this valuable marketing media.

                  

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